FENTY UNIVERSITY BUS
Client: SIX02 X PUMA X FENTY (AGENCY: A-OK COLLECTIVE)
Role: ASSOC CREATIVE DIRECTOR + ART DIRECTOR + CREATIVE LEAD
The SIX02 team in partnership with the PUMA x FENTY team was looking for a one of a kind retail experience. The solution; FENTY UNIVERSITY on wheels. This decked out school bus traversed NYC, not only selling out inventory at both locations but besting their brick and mortar locations.