PUMA X FENTY SS18 COACHELLA PARTY
Client: PUMA X FENTY (AGENCY: A-OK COLLECTIVE)
Role: ASSOC CREATIVE DIRECTOR + ART DIRECTOR + CREATIVE LEAD
The PUMA x FENTY team wanted to bring their SS18 collection to life. The capsule was a mix of surf and motocross. Using the collections existing graphics and building off of the capsule's campaign, Coachella weekend 1 experienced one helluva party.