PUMA X FENTY SS17
Client: FENTY (AGENCY: CREATIVE CONTRABAND)

Role: ART DIRECTOR + CONCEPT TEAM

Year: 2017

Fenty came to us to help develop their campaign direction for the SS17 drop. Based on the collection, we developed the Marie Antoinette meets Bad Gyal concept. My role transitioned to art director, working alongside the Fenty and Puma creatives as well as Tim Walker and team to develop this beautiful shoot.